Launched on Earth Day March 22, 2012, Thirst is an initiative of founder Mina Guli and World Economic Forum’sYoung Global Leaders. Thirst is a global water awareness campaign harnessing social media and technology to create a youth movement by inspiring millions of consumers around the world to generate meaningful change in the way water is viewed and consumed.
Mission
To build awareness about the water crisis among 14-24 year olds around the world, starting in China, by becoming the foremost online and on-campus provider of positive, accurate, and fun content about the water scarcity crisis.